Free tool

Units × contribution, not units × hope.

A 2-unit storefront miss is not a rounding error when contribution is $35. Translate divergence into potential exposure — and keep it labeled potential until proven.

Unit delta2 (abs 2)
Potential exposure$70.00

Formula

potential_exposure = abs(observed − expected) × contribution_per_unit

Example

Expected 113, Shopify 111, contribution $35 → 2 × $35 = $70 potential exposure.

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